One Detail, HUGE Difference

There is an often overlooked detail that can decide whether people do business with you or not. Let me explain...

Do you attend networking events? If you do, then typically you meet lots of people, talk to some, and exchange business cards. When the networking event involves lots of people, your business card is often the only thing your prospective customers have to remind them of you and your business - so making the right impression is important.

To this aim, you have a wide selection of single-colour economy business cards and multi-colour quality business cards to choose from. We have paid thousands of dollars to have the business cards templates professionally designed; these templates are unique and only available at the Abbott Printers and Stationers site, and you can use them cost-free to create your business card in 2 minutes, by following 3 quick steps:

1. Select the business card template

2. Fill out your details

3. Proof your business card and place your order

However, before you do anything, let's discuss the previously mentioned small but crucial detail.

When it comes to filling the Job Title box, most people write about their qualification or the current position, for example 'Economist' or 'Business consultant'. This is important to YOU, but ask yourself - is this really important to YOUR CUSTOMER?

What's most important to your customers is not your qualification, but what you can do for them.

With that in mind, think of the biggest benefit that your services provide, or the greatest problem that it solves. This is what you need to write in the Job Title box, in quotation marks.

To make your message even stronger, make sure that it is:

• Specific, not general
• Concrete and measurable, not intangible, and
• Connected to the result it is meant to achieve.

For example, Steve Manning is a master writer, but placing "How to Write Your Book in 14 Days" on his business card is infinitely stronger - and might very well be the key difference deciding whether people pick up the phone to give you a call or put your business card aside.

Remember, always communicate your biggest benefit to your prospects. Now take a good look a your current business card, and if this is not the case, create another one immediately - you and your customers will be glad you did!