How to make eye-catching Flyers in 2021

A flyer is a form of print advertisement which is intended for wider distribution. It usually comprises a single and unfolded sheet used to catch attention to a product, service, idea, or event. Based on utility, a flyer is also known by leaflets, circulars, inserts, or handbills.

It contains a simple message conveyed quickly and in an effective manner to connect with the audience and trigger them into taking action. Flyers are distributed publicly, posted typically, sent through mails, or handed out to people directly.

How does it help a business?

Flyers are a great way of promoting your business or special events. You can place them in streets, newspapers, or door-to-door mail drop to reach your audience who may find them valuable.

When a potential audience holds the flyer, you are already halfway in showcasing your message. But yes, the next thing depends on the design and message written. If those things are right in place, it can help your business both in terms of revenue and brand building.

1. Go big with color
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Attract people’s attention with vibrant colors and lively designs. Go for a bold red background or use contrast to your advantage with a neon accent on a dark base. You can also use colors to reinforce your message, like greens and yellows for a health brand or primary colors for kids.

2. Embrace the dark side
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Sometimes going really dark can attract as much attention as bright colors. Black is particularly effective for luxury brands or to communicate danger, horror or nighttime.

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3. Keep it simple
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You don’t need to go overboard and stuff the flyer full of every ounce of information you have available. Decide on one key message and then focus on that. Minimalist designs with a lot of space can really help to focus attention on what matters.

4. Play by the rules
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Clichés aren’t always a bad thing! Using familiar styles, colors and imagery will provide context and help customers understand what you’re about right away. Use obvious cues: blackboards and apples mean school; orchestras and script fonts equal classical music; postcards and stamps portray travel and so on.

5. Be playful
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Cartoons and graphics can be a fun way to bring to life your message and build an approachable brand personality. To get even more on-trend, go full emoji!

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